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8 ARCHETYPES
What an archetype means here
An archetype is not a personality label.
Here it means: your default contribution function inside a complete work-loop — what you reliably lead with when real outcomes matter.
You still have access to all functions.
But under pressure, you tend to lead with one and neglect another. That pattern is what the system makes visible.
The Work-Loop in one line
Value is created through a full loop:
Design → Interaction → Application → Evaluation
…and the outputs those processes produce: Ideas, Agreements, Implementations, Facts.
The archetypes map to these functions.
The 8 Archetypes (overview)
Each archetype is a necessary function. None is “better.”
Each has a gift, and each has a predictable distortion when overused.
1) Concepter
Leads with Design. Clarifies essence. Defines the “what” behind the work.
Strength: coherence, direction, principled structure.
Blind spot: staying in definition while reality moves on.
2) Star
Leads with Ideas. Makes possibility visible and compelling. Activates momentum.
Strength: inspiration, visibility, ignition.
Blind spot: intensity without ground; novelty addiction.
3) Compagnion
Leads with Interaction. Connects people. Builds trust and variety.
Strength: relationship intelligence, social sensing.
Blind spot: connection without commitment; harmony over clarity.
4) Negotiator
Leads with Agreements. Turns interaction into commitment and timing.
Strength: alignment, decision, ownership.
Blind spot: control through deals; forcing clarity too early.
5) Achiever
Leads with Application. Turns intention into results. Drives realization.
Strength: execution, delivery, traction.
Blind spot: output without design; burnout through constant pushing.
6) Stabiliser
Leads with Implementation. Makes results repeatable. Builds regularity.
Strength: reliability, systems, continuity.
Blind spot: over-standardization; resisting necessary change.
7) Controller
Leads with Evaluation. Checks reality. Tests “how.” Creates certainty.
Strength: truth, risk control, precision in judgment.
Blind spot: critique without creation; freezing progress.
8) Optimiser
Leads with Facts. Refines what is real. Improves quality and fit.
Strength: continuous improvement, refinement, excellence.
Blind spot: perfectionism; endless iteration after “good enough.”
The core rule
Your archetype is not your identity. It’s your default lead function.
Use it for:
- better role choice,
- clearer collaboration,
- closing the quadrant you keep skipping.
Do not use it for:
- status games,
- excuses (“I’m just a type”),
- boxing other people into labels.
How to go deeper
You can read each archetype page.
Or you can do the faster, cleaner entry:
Get your archetype + Results Home + PDF, then apply it.